Getting the Most out of Author Events and Working with Sponsors

In this interview, Tara R. Alemany and JuLee Brand, founder of W. Brand Publishing, talk about how to prepare for book events and get the most out of the exposure, especially when working with sponsors.

Listen in as Tara and JuLee discuss:

• How to find book events and their participation requirements.
• The benefits of participating in author events.
• What to bring with you to an author event.
• How to get people to stop by your booth.
• How to partner with others at an author event.

Show Notes: During the conversation, Tara mentions an organization that identifies different celebrities' favorite charities. But she couldn't remember the name and promised to add it to the show notes. The website is called Look to the Stars and can be found at https://www.looktothestars.org.