Finding Your Book's Market Assets for Strong Positioning

Your book's marketable assets are at the core of your potential to succeed in a huge and fluctuating marketplace. You have written to tell your story. Now, you need to SELL your story. These unique assets will define your audience, your ideal reader, your keywords, your comp titles, and the metadata to set your book up for success. Your assets connect you to bestsellers and reader favorites, and especially to the communities of readers hungry for books like yours.

In this session, Tara R. Alemany and Pamela Sheppard, founder of Sheppard Edits, will talk about:

• finding the GOLD in your project.

• the nuances that you may have overlooked that can serve to set your book apart.

• how to find the readers who will pay attention.